Privacy Policy

1) Introduction and Contact Information for the Data Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we provide information about how we handle your personal data when you use our website. Personal data refers to any data that can be used to personally identify you.

1.2 The data controller for this website, as defined by the General Data Protection Regulation (GDPR), is Magdalena Hohlweg, Parkstraße 1, 31812 Bad Pyrmont, Germany, Tel.: 05281 9893639, Email: galerie@arthohlweg.com. The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

2) Data Collection When You Visit Our Website

2.1 When you use our website for informational purposes only—that is, if you do not register or otherwise provide us with information—we collect only the data that your browser transmits to the website server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

  • The website we visited
  • Date and time of access
  • Amount of data sent in bytes
  • Source/link that brought you to this page
  • Browser Used
  • Operating System Used
  • IP address used (if applicable: in anonymized form)

Data processing is carried out in accordance with Article 6(1)(f) of the GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used for any other purpose. However, we reserve the right to review the server log files retrospectively should there be concrete indications of unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the data controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the “https://” prefix and the padlock icon in your browser’s address bar.

3) Hosting & Content Delivery Network

To host our website and display its content, we use a provider that delivers its services—either directly or through selected subcontractors—exclusively on servers located within the European Union.

All data collected on our website is processed on these servers, unless different data recipients are specified below for specific data processing activities.

We have entered into a data processing agreement with the service provider that ensures the protection of our website visitors’ data and prohibits its unauthorized disclosure to third parties.

4) Cookies

To make your visit to our website more enjoyable and to enable the use of certain features, we use cookies—small text files that are stored on your device. If so-called “session cookies” are set, they are automatically deleted when you close your browser. If persistent cookies are set, they remain on your device for a longer period and allow us to save page settings. In the latter case, you can find the storage duration in the overview of your web browser’s cookie settings.

If personal data is processed through individual cookies we use, such processing is carried out in accordance with Article 6(1)(b) of the GDPR for the purpose of performing a contract, in accordance with Article 6(1)(a) of the GDPR if consent has been given, or in accordance with Article 6( 1(f) of the GDPR to safeguard our legitimate interests in ensuring the best possible functionality of the website and a user-friendly and effective experience for visitors.

You can configure your browser so that you are notified when cookies are set and can decide on a case-by-case basis whether to accept them, or you can block cookies in specific cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Getting in Touch

When you contact us (e.g., via the contact form or by email), personal data will be processed—solely for the purpose of handling and responding to your inquiry and only to the extent necessary for that purpose.

The legal basis for processing this data is our legitimate interest in responding to your inquiry pursuant to Article 6(1)(f) of the GDPR. If your contact is aimed at entering into a contract, the additional legal basis for processing is Article 6(1)(b) of the GDPR. Your data will be deleted when the circumstances indicate that the matter in question has been conclusively resolved, provided that no statutory retention requirements preclude this.

6) Comment feature

When you use the comment feature on this website, in addition to your comment, information regarding the time the comment was posted and the username you selected will be stored and published on this website. Furthermore, your IP address is also logged and stored. This IP address is stored for security reasons and in the event that the data subject infringes the rights of third parties or posts illegal content through a comment. We need your email address to contact you in the event that a third party reports your published content as unlawful.

The legal basis for storing your data is Article 6(1)(b) and (f) of the GDPR. We reserve the right to delete comments if third parties report them as unlawful.

7) Data Processing When Opening a Customer Account

In accordance with Article 6(1)(b) of the GDPR, personal data will continue to be collected and processed to the extent necessary when you provide it to us upon opening a customer account. You can find out which data is required to open an account by referring to the input fields on the corresponding form on our website.

You may delete your customer account at any time by sending a message to the address of the data controller listed above. After your customer account is deleted, your data will be deleted provided that all contracts concluded through it have been fully fulfilled, no statutory retention periods prevent this, and we no longer have a legitimate interest in continuing to store the data.

8) Use of Customer Data for Direct Marketing

8.1 Signing Up for Our Email Newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only required information for receiving the newsletter is your email address. Providing additional information is voluntary and is used to address you personally. We use the so-called “double opt-in” procedure to send the newsletter, which ensures that you will only receive the newsletter once you have explicitly confirmed your consent to receive it by clicking on a verification link sent to the email address you provided.

By clicking the confirmation link, you give us your consent to use your personal data in accordance with Article 6(1)(a) of the GDPR. In doing so, we store your IP address as provided by your Internet Service Provider (ISP), as well as the date and time of registration, in order to be able to trace any potential misuse of your email address at a later date. The data we collect when you subscribe to the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time by clicking the link provided in the newsletter or by sending a message to the data controller named at the beginning of this notice. Once you have unsubscribed, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to the continued use of your data or we reserve the right to use your email address for promotional purposes beyond this, which is permitted by law and about which we inform you in this statement.

After you unsubscribe from the newsletter, your email address may be stored in a so-called block list and cross-referenced with recipient lists for future newsletters to technically prevent you from receiving newsletters that require your consent again. This processing is based on our legitimate interest in preventing unsolicited promotional messages in accordance with Article 6(1)(f) of the GDPR.

8.2 CleverReach

Our email newsletters and other promotional email communications are sent through this provider: CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany

Based on our legitimate interest in effective and interest-based email marketing, we share the data you provided during registration with this provider in accordance with Article 6(1)(f) of the GDPR, as well as, where applicable, information about your order history, so that they can handle email distribution on our behalf.

Subject to your express consent pursuant to Art. 6(1)(a) of the GDPR, the provider also conducts statistical performance analyses of email campaigns using web beacons or tracking pixels in the emails sent, which can measure open rates and specific interactions with the newsletter’s content. In doing so, device information (e.g., time of access, IP address, browser type, and operating system) is also collected and analyzed.

You may revoke your consent to email tracking at any time, effective for the future.

We have entered into a data processing agreement with the provider that protects the data of our website visitors and prohibits its disclosure to third parties.

8.3 Advertising by Mail
Based on our legitimate interest in personalized direct marketing, we reserve the right to store your first and last name, your mailing address, and—to the extent we have received this additional information from you in the course of the contractual relationship — your title, academic degree, year of birth, and your professional, industry, or business designation—in accordance with Art. 6(1)(f) of the GDPR and to use this information to send you interesting offers and information about our products via regular mail.
You may object to the storage and use of your data for this purpose at any time by contacting us.

9) Data Processing for Order Fulfillment

9.1 We collect personal data in accordance with Article 6(1)(b) of the GDPR to the extent necessary for the performance of the contract for delivery and payment purposes.
To the extent necessary for these purposes, we also disclose this data to the contracted shipping company and the contracted financial institution in accordance with Article 6(1)(b) of the GDPR.

If, based on a relevant contract, we are obligated to provide you with updates for goods containing digital elements or for digital products, we will process the contact information you provided when placing your order in order to personally notify you in accordance with our legal obligations to provide information under Article 6(1)(c) of the GDPR. Your contact information will be used strictly for the specific purpose of notifying you about updates we are obligated to provide, and we will process it for this purpose only to the extent necessary to provide the relevant information.

9.2 Disclosure of Personal Data to Shipping Service Providers

– Deutsche Post

As a shipping service provider, we use the following carrier: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany

We will share your email address and/or phone number with the provider in accordance with Article 6(1)(a) of the GDPR prior to shipping the goods for the purpose of coordinating a delivery date or notifying you of the delivery, provided that you have given your explicit consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Article 6(1)(b) of the GDPR, we will only disclose the recipient’s name and the delivery address to the provider. The information is disclosed only to the extent necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the provider in advance or to provide advance notice of delivery.

Consent may be revoked at any time, with future effect, by notifying the data controller identified above or the provider.
– DHL

As a shipping service provider, we use the following carrier: DHL Paket GmbH, Charles-de-Gaulle-Str. 20, 53113 Bonn, Germany

We will share your email address and/or phone number with the provider in accordance with Article 6(1)(a) of the GDPR prior to shipping the goods for the purpose of coordinating a delivery date or notifying you of the delivery, provided that you have given your explicit consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Article 6(1)(b) of the GDPR, we will only disclose the recipient’s name and the delivery address to the provider. The information is disclosed only to the extent necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the provider in advance or to provide advance notice of delivery.

Consent may be revoked at any time, with future effect, by notifying the data controller identified above or the provider.
– DPD

As a shipping service provider, we use the following carrier: DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg, Germany

We will share your email address and/or phone number with the provider in accordance with Article 6(1)(a) of the GDPR prior to shipping the goods for the purpose of coordinating a delivery date or notifying you of the delivery, provided that you have given your explicit consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Article 6(1)(b) of the GDPR, we will only disclose the recipient’s name and the delivery address to the provider. The information is disclosed only to the extent necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the provider in advance or to provide advance notice of delivery.

Consent may be revoked at any time, with future effect, by notifying the data controller identified above or the provider.
– Austrian Post

As a shipping service provider, we use the following carrier: Österreichische Post Aktiengesellschaft, Rochusplatz 1, 1030 Vienna, Austria

We will share your email address and/or phone number with the provider in accordance with Article 6(1)(a) of the GDPR prior to shipping the goods for the purpose of coordinating a delivery date or notifying you of the delivery, provided that you have given your explicit consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Article 6(1)(b) of the GDPR, we will only disclose the recipient’s name and the delivery address to the provider. The information is disclosed only to the extent necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the provider in advance or to provide advance notice of delivery.

Consent may be revoked at any time, with future effect, by notifying the data controller identified above or the provider.

9.3 Use of Payment Service Providers (Payment Services)

– Klarna

This website offers one or more online payment methods from the following provider: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

If you select a payment method offered by the provider that requires you to pay in advance (such as credit card payment), the payment information you provided during the ordering process (including your name, address, bank and payment card information, currency, and transaction number), as well as information about the contents of your order, in accordance with Article 6(1)(b) of the GDPR. In this case, your data is transferred exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

If you select a payment method that requires the seller to pay in advance (such as purchase by invoice, installment plan, or direct debit), you will also be asked during the ordering process to provide certain personal information (first and last name, street, house number, ZIP code, city, date of birth, email address, phone number, and, if applicable, details for an alternative payment method) during the checkout process.

To safeguard our legitimate interest in determining our customers’ creditworthiness, we forward this data to the provider in accordance with Article 6(1)(f) of the GDPR for the purpose of a credit check. Based on the personal data you have provided, as well as additional data (such as your shopping cart, invoice amount, order history, and payment history), the provider assesses whether the payment option you have selected can be granted in light of the risks of non-payment and/or bad debt.

In addition to the provider’s internal criteria pursuant to Article 6(1)(f) of the GDPR, identity and creditworthiness information from the following credit reporting agencies may also be taken into account when making a decision as part of the application review process:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values (so-called “score” values). To the extent that score values are included in the credit report, they are based on a scientifically recognized mathematical-statistical method. The calculation of the score values includes, among other things but not exclusively, address data.

You may object to this processing of your data at any time by sending us a message or contacting the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual processing of payments.
– PayPal

This website offers one or more online payment methods from the following provider: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method offered by the provider that requires you to pay in advance, the payment information you provided during the ordering process (including your name, address, bank and payment card information, currency, and transaction number), as well as information about the contents of your order, in accordance with Article 6(1)(b) of the GDPR. In this case, your data is transferred exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

If you select a payment method that requires us to pay in advance, you will also be asked during the ordering process to provide certain personal information (first and last name, street, house number, ZIP code, city, date of birth, email address, phone number, and, if applicable, information about an alternative payment method).

In order to safeguard our legitimate interest in determining your creditworthiness in such cases, we will forward this data to the provider in accordance with Article 6(1)(f) of the GDPR for the purpose of a credit check. Based on the personal data you have provided, as well as additional data (such as your shopping cart, invoice amount, order history, and payment history), the provider will assess whether the payment method you have selected can be granted in light of the risks of non-payment and/or bad debt.

The credit report may contain probability values (so-called “score” values). To the extent that score values are included in the credit report, they are based on a scientifically recognized mathematical-statistical method. The calculation of the score values includes, among other things but not exclusively, address data.

You may object to this processing of your data at any time by sending us a message or contacting the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual processing of payments.
– PayPal Checkout

This website uses PayPal Checkout, an online payment system from PayPal that combines PayPal’s own payment methods with local payment methods from third-party providers.

When paying via PayPal, credit card via PayPal, direct debit via PayPal, or—if offered—“Pay Later” via PayPal, we will forward your payment information to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”). This transfer is made in accordance with Article 6(1)(b) of the GDPR and only to the extent necessary for payment processing.

PayPal reserves the right to perform a credit check for the following payment methods: credit card via PayPal, direct debit via PayPal, or—if offered—“Pay Later” via PayPal. For this purpose, your payment data may be shared with credit bureaus in accordance with Article 6(1)(f) of the GDPR, based on PayPal’s legitimate interest in determining your creditworthiness. PayPal uses the result of the credit check—specifically, the statistical probability of default—to determine whether to make the respective payment method available. The credit report may contain probability values (so-called “score values”). To the extent that score values are included in the credit report’s results, they are based on a scientifically recognized mathematical-statistical method. The calculation of the score values includes, among other things but not exclusively, address data. You may object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual processing of payments.

If the PayPal payment method “Purchase on Invoice” is available and selected, your payment information will first be transmitted to PayPal to process the payment, after which PayPal will forward it to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin (“Ratepay”) to process the payment. The legal basis in each case is Article 6(1)(b) of the GDPR. In this case, Ratepay conducts an identity and creditworthiness check in its own name to determine your ability to pay in accordance with the principle mentioned above and, based on its legitimate interest in determining your ability to pay pursuant to Article 6(1)(f) of the GDPR, shares your payment data with credit reporting agencies. A list of the credit reporting agencies that Ratepay may use can be found here: https://www.ratepay.com/legal-payment-creditagencies/

When you use a local third-party payment method, your payment information is first shared with PayPal in accordance with Article 6(1)(b) of the GDPR to process the payment. Depending on which available local payment method you select, PayPal will then transmit your payment data to the relevant provider to process the payment, in accordance with Article 6(1)(b) of the GDPR:

– Apple Pay (Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
– Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
– iDeal (Currence Holding BV, Beethovenstraat 300, Amsterdam, Netherlands)
– Bancontact (Bancontact Payconiq Company, Rue d’Arlon 82, 1040 Brussels, Belgium)
– blik (Polski Standard Płatności sp. z o.o., ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
– eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2
, 1200 Vienna, Austria)
– MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, France)
– Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)

For more information regarding data protection, please refer to PayPal’s Privacy Policy: https://www.paypal.com/de/legalhub/paypal/privacy-full

9.4 Electronic Cancellation Option for Distance Sales Contracts

Consumers who enter into contracts on this website that are subject to a statutory right of withdrawal have the option to exercise that right using an electronic withdrawal function in accordance with the applicable withdrawal provisions.

When using the cancellation feature, in addition to information identifying the contract to be canceled, other personal information—such as the consumer’s first and last name and email address—must be provided or confirmed.

The collection of this information and its transmission to us is carried out in accordance with Article 6(1)(b) of the GDPR and only to the extent necessary for the proper processing of the revocation. Also based on Article 6(1)(b) of the GDPR, the personal data provided is used to confirm receipt of the notice of withdrawal via email. Another legal basis for the processing is Article 6(1)(c) of the GDPR. We are legally required to provide an electronic cancellation function for consumer distance sales contracts subject to a fee.

10) Web analytics services

Matomo

This website uses a web analytics service provided by the following vendor: InnoCraft Ltd., 7 Waterloo Quay, P.O. Box 625, 6140 Wellington, New Zealand, (“Matomo”)

To protect site visitors, Matomo uses a so-called “config_id” to enable various analyses of site usage within a short time window of up to 24 hours. The “config_id” is a randomly generated, time-limited hash of a limited set of the visitor’s settings and attributes. The config_id or config hash is a string calculated for each visitor based on their operating system, browser, browser plugins, IP address, and browser language. Matomo does not use device fingerprinting and uses an anonymized IP address of the site visitor to generate the “config_id.”

If the information processed in this manner includes personal user data, the processing is carried out in accordance with Article 6(1)(f) of the GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes. To object to the future processing of your visitor data, we provide a separate option to object on our website.

Data is transmitted to the provider only if the service is not hosted on our own servers. If we host the service ourselves, no data collected through the service is transmitted to the provider.

Unless the service is hosted on our own servers, we have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits its unauthorized disclosure to third parties.

In this case, data transfers to New Zealand are governed by an adequacy decision issued by the European Commission, which certifies compliance with European data protection standards for international data transfers.

11) Page Features

11.1 Vimeo

This website uses plugins to display and play videos from the following provider: Vimeo.com, Inc., 330 West 34th Street, 10th Floor, New York, NY 10001, USA

When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the provider’s servers to load the plugin. In the process, certain information—including your IP address—is transmitted to the provider.

If playback of embedded videos is initiated via the plugin, the provider also uses cookies to collect information about user behavior, generate playback statistics, and prevent abusive behavior.

If you are logged into a user account with the provider while visiting the site, your data will be directly associated with your account when you click on a video. If you do not want your data to be associated with your account, you must log out before clicking the play button.

All of the aforementioned processing activities—in particular, the use of cookies to read information from the device you are using—are carried out only if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. You may revoke the consent you have given at any time with future effect by deactivating this service using the “Cookie Consent Tool” provided on the website.

For data transfers to the United States, the provider has joined the EU-U.S. Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.

11.2 YouTube

This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transferred to: Google LLC, USA

When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the provider’s servers—at the latest when the video begins playing—in order to load the content. In the process, certain information, including your IP address, is transmitted to the provider.

If playback of embedded videos is initiated via the plugin, the provider also uses cookies to collect information about user behavior, generate playback statistics, and prevent abusive behavior.

If you are logged into a user account with the provider while visiting the site, your data will be directly associated with your account when you click on a video. If you do not want your data to be associated with your account, you must log out before clicking the play button.

All of the aforementioned processing activities—in particular, the use of cookies to read information from the device you are using—are carried out only if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. You may revoke the consent you have given at any time with future effect by deactivating this service using the “Cookie Consent Tool” provided on the website.

For data transfers to the United States, the provider has joined the EU-U.S. Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.

12) Tools and Miscellaneous

Cookie Consent Tool

This website uses a so-called “cookie consent tool” to obtain valid user consent for cookies and cookie-based applications that require consent. The “cookie consent tool” is displayed to users when they visit the site in the form of an interactive user interface, where they can grant consent for specific cookies and/or cookie-based applications by checking the appropriate boxes. When the tool is used, all cookies and services requiring consent are loaded only if the respective user grants the appropriate consent by checking the corresponding boxes. This ensures that such cookies are set on the user’s device only if consent has been granted.

The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this process.

If, in individual cases, the processing of personal data (such as the IP address) does occur for the purpose of storing, assigning, or logging cookie settings, such processing is carried out in accordance with Article 6(1)(f) of the GDPR on the basis of our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies and, consequently, in the legally compliant design of our website.

Another legal basis for the processing is Article 6(1)(c) of the GDPR. As the data controller, we are legally obligated to make the use of cookies that are not technically necessary contingent upon the user’s consent.

Where necessary, we have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits its unauthorized disclosure to third parties.

For more information about the operator and the settings options for the cookie consent tool, please refer directly to the corresponding user interface on our website.

13) Rights of the Data Subject

13.1 Applicable data protection law grants you the following rights as a data subject (rights of access and intervention) with respect to the controller regarding the processing of your personal data; please refer to the cited legal basis for the respective conditions for exercising these rights:

  • Right of access pursuant to Article 15 of the GDPR;
  • Right to rectification under Article 16 of the GDPR;
  • Right to erasure under Article 17 of the GDPR;
  • Right to restriction of processing under Article 18 of the GDPR;
  • Right to be informed pursuant to Article 19 of the GDPR;
  • Right to data portability pursuant to Article 20 of the GDPR;
  • Right to withdraw consent pursuant to Article 7(3) of the GDPR;
  • Right to lodge a complaint under Article 77 of the GDPR.

13.2 RIGHT TO OBJECT

IF, AS PART OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS RELATED TO YOUR SPECIFIC SITUATION, TO OBJECT TO SUCH PROCESSING WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA IN QUESTION. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING. YOU MAY EXERCISE THIS RIGHT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE RELEVANT DATA FOR DIRECT MARKETING PURPOSES.

14) Retention Period for Personal Data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing, and—where applicable—the respective statutory retention period (e.g., retention periods under commercial and tax law).

When processing personal data based on explicit consent pursuant to Article 6(1)(a) of the GDPR, the data in question will be stored until you withdraw your consent.

If there are statutory retention periods for data processed in connection with contractual or quasi-contractual obligations pursuant to Article 6(1)(b) of the GDPR, such data is routinely deleted upon expiration of the retention periods, provided that it is no longer necessary for the performance or initiation of a contract and/or we no longer have a legitimate interest in continuing to store it.

When processing personal data on the basis of Article 6(1)(f) of the GDPR, this data will be stored until you exercise your right to object under Article 21(1) of the GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing is necessary for the establishment, exercise, or defense of legal claims.

When processing personal data for the purpose of direct marketing pursuant to Article 6(1)(f) of the GDPR, this data will be stored until you exercise your right to object under Article 21(2) of the GDPR.

Unless otherwise specified in the other information contained in this statement regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.